Rumfoords Reads - October 7, 2020
Welcome back to Rumfoords Reads, our weekly list in which we share five pieces of virtual culture each Wednesday. Peace!
I’m Sorry by Petra Collins
Named after the phrase she says the most, it’s Petra Collins’ first clothing collaboration with Ssense. To promote the collection, Collins and her team recreated the model Jacqueline Ashton as a virtual avatar.
Step Right Up and Enter Louboutin’s Virtual Fashion World
“Faced with the challenge of showing his Spring 2021 collection amid the ongoing pandemic, Christian Louboutin took an alternative, inventive approach. Instead of debuting a short film or digital lookbook, the leading shoe designer drafted an entirely immersive, virtual universe, titled Loubi World.
”Modeled after a techno-kawaï iteration of the "Red Bottom" designer's favorite muse — Paris — the online fashion realm digitally remastered some of Louboutin's favorite spots in the ‘City of Love’ on the social networking app Zepeto.”
Chris Brown and Young Thug Hop Through Dimensions in "Say You Love Me" MV
“Written and directed by Mat Fuller, the video…follows Thug and Breezy on an intergalactic adventure. The video starts with the two hopping into a portal, chasing after two women, that transforms them into animated characters. The duo’s journey to get to know the women becomes a rescue mission to save them, jetting from planet to planet to catch up to their captor.”
Stephy Fung’s 3D Motion Design
We’ve got our eye on the crisp, elegant work of Stephy Fung, whose digital clothing and virtual environments are among the most exciting examples of the burgeoning art form we’ve stumbled upon yet.
GCDS Host The First Digital Fashion Arcade For Their SS21 Collection
“Including video games and live interactions, GCDS have transported us away from our mundane lives to a sugar-bright electronic bonanza filled with wild characters and neon kitsch.”