Rumfoords Reads - October 28th, 2020
Hi and welcome back to Rumfoords Reads, our weekly roundup of virtual luxury you need to know about! Read on and follow us on Instagram for more virtual style and culture.
Meet Digi-Bella—Bella Hadid’s Virtual Avatar Stars in Mugler’s New Film
“A catwalk virtual Bella…opens the video wearing a white tank and seamed jeans. Later she transforms into a Pegasus-centaur hybrid leaping off the Palais Garnier. ‘I thought that that was a good fit for Bella because I know she rides horses and loves horses. I thought that she would get a kick out of it,’ [artistic director Casey] Cadwallader says.
“The process of creating ‘Digi-Bella’ as Cadwallader jokingly called his virtual muse, required Hadid to stand at the center of body-mapping cameras in next to nothing and also have her face specially scanned.”
Dutch Design Week: Leela
“Create your own digital self to try on digital garments in a non-physical world of digital fashion. A way to be environmentally conscious.”
Tillavision / How to Work with the Biggest Names in Fashion, Music and Sports
“If Tillavision doesn’t inspire you, we’re not sure what will. With the recent pandemic hitting, artists and creatives were forced to transition to digital content — placing the Cleveland Ohio native in high demand as he’s grown a reputation through his animated music videos, social media content, and live performance stage visuals over the past two years.
”Currently residing in Los Angeles, Matt Penttila got the moniker Tillavision as an abbreviated version of his last name and nod to ancient world conqueror Attila the Hun. With that warrior-Tilla spirit, his peers called him Tilla. He states, ‘I went by that for years as a music producer and when I had to reinvent myself as a visual artist, I added vision. It was a fresh start for me, and I wanted to bring a new look to the culture through 3D.’”
Digital Art Month | October 2020
“The Digital Art Month a month-long celebration of digital and new media art in NYC with augmented Reality and Video Art Exhibitions placed in public spaces and online and an interactive map on the Digital Art Month site with all participating locations.”
Janelle Monáe Transforms Into a 3D Avatar for VR 'Lovecraft Country' Performance
“Guests at Monday night's event were treated to a very special performance from Monáe titled ‘Music of the Cosmos,’ in which the actress/singer appeared as a towering, 3D avatar of herself. ‘Yes, you're in virtual reality, and you are in the future, and you will have a liberating, transformative experience,’ Monáe proclaimed at the outset of her performance. ‘This experience is meant to remind you of your power, of who you are, and what you are capable of doing and being. This is Black joy.’”