Rumfoords Reads - Oct 14, 2020
Welcome back to Rumfoords Reads, our weekly roundup of the best of the best in virtual style and luxury.
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Zendaya, Designer Sindiso Khumalo Honored at Green Carpet Fashion Awards 2020
“The Green Carpet Fashion Awards 2020 awarded five statuettes on Oct. 10 with winners including Zendaya, for her work increasing inclusivity in the style world, and designer Sindiso Khumalo. The awards were held digitally, streamed on YouTube’s Fashion Channel, and incorporated a mix of film, visual FX, holograms and augmented reality.
“Singer Sonya Yoncheva performed an aria set at Milan’s famed La Scala opera house, which was reimagined with digital technology as a tropical garden filled with flowers and butterflies.”
Like Nature Intended: Auroboros Creates Couture That Grows on the Body
“Auroboros is taking couture into new territory, creating clothing that crystalizes and grows on the body.
“Founded by Paula Sello and Alissa Aulbekova, who are in currently designers in residence at Sarabande, the charitable trust established by Lee Alexander McQueen, Auroboros is using biomimicry to create one-of-a-kind pieces with a sustainable edge.
“‘It’s made-to-measure couture clothing that grows on the body through a six-to-12-hour process. It’s quite an exciting new way of creating couture because these pieces really live — and then fall apart, which means the wearer can really cherish that moment’ said Sello.”
Roblox has big plans for virtual music events
“On a Friday night in September, more than a million people showed up to an album launch party inside the virtual world of Roblox. American pop star Ava Max held a ‘virtual fan meetup’ in the game to celebrate the launch of her new album Heaven & Hell. It was a relatively simple affair. Max first appeared on a huge screen in front of a colorful dance floor floating in the sky, talking about her inspirations behind the album. Later, she performed a few songs while players ran around amid flashing lights, fireworks, and, eventually, a backdrop that transformed into a cartoonish vision of hell.
”Despite its straightforward nature, 1.156 million unique players showed up for the event, with a peak concurrent total of 166,620 people — and it’s just the start of a plan to make music an integral part of Roblox. ‘The stretch goal is to go to the non-obvious places, where we can make the virtual experience even better than the real-world experience,’ says Jon Vlassopulos, Roblox’s head of music.”
Virtual Swimwear Models Are The New Runway Sensation
“This year Paraiso achieved outstanding success in presenting Miami Swim Week perpetually influenced by advancements in technology.
“The Diigitals are utilizing the rising accessibility of new technologies and taking the first steps into a new frontier of digital exploration. Within this collaborative hub, they demonstrate the potential of 3D fashion modeling and showcase its applications for innovative brands.”
Thunderlily’s “Imagine The Future” Exhibition
“Imagine the Future…imagine a fashion industry with zero footprint on the environment, an industry where talent can flourish, where opportunity is equal and the possibilities are infinite. Imagine the Future is a virtual 3D exhibition at the intersection of FASHION X TECHNOLOGY.
”Surround yourself with the leading artists, designers, technologies and brands forging smart garments or new ways to create. Interact with AI, discover better ways to design, search supply chains, immerse yourself with virtual and robotic fashion and…Imagine the Future.”